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Element 62 - Brand Value

Brand Value – Why it matters

If, like many of us, you are wondering where the money is right now, the short answer is Tech. And the figures are mind-blowing! Tech companies dominated the Best Global Brands 2020 report from Interbrand with Apple, at an estimated $322.9 billion as the company with the largest brand value. Amazon follows at $200,677 million,…
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Marketing Budgets; Why consultants ask and why you should answer!

Marketing budgets asking for an idea of expectations often attracts some interesting responses, but it’s really not a trap! It is inevitable, though. At some point in pre-proposal discussions, you will be asked if you have a budget in mind. If this makes you nervous about answering, for fear of inflated rates, this video explains…
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Voice Search and SEO

Voice Search: How to Rank in 2021

Voice Search is going to continue to grow in 2021. Over 55 % of British Households are now using voice tech to search the internet and make purchases. However not many businesses are optimising for voice search. To maximise this opportunity, marketers must evolve their SEO and keyword strategies to include Voice Search Optimisation (VSO)…
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2021 Marketing Trends - ELement 62

Futureproof: Marketing Trends 2021

6 Marketing Trends To Expect in 2021 Marketing Trends come and go but it’s inarguable that 2020 raised the bar for digital marketers, making the online space far more competitive. Many businesses who were perhaps reluctant to embrace the full potential of the online opportunity, found themselves in the unfortunate position of playing catch up…
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Element 62 - Aberdeen Marketing Consultancy

Know Your Need – Maximise ROI on Consultancy.

Consultancy and Agency/Do-It-For-You Services are not the same thing. So in a world full of consultants, freelancers, agencies and contractors, how do you know what you need? As a consultant, one of the first things I need to ascertain is if the client has a real need for a consultant or whether they require services…
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Element 62: Marketing for Non-Marketers

Seven Things Non-Marketers Need to Know About Marketing.

Marketing is one of the fastest-changing industries on the planet right now. While marketers are frantically trying to adapt to keep up with the endless opportunities that it creates for clients, equally as many businesses are trying to understand what they can, and should, be doing to keep up when in-house resource or marketing budgets…
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Element 62 Blog - To Invoice or not to Invoice; Commerciality vs. Humanity in Times of Turmoil.

To Invoice or not to Invoice; Commerciality vs. Humanity in Times of Turmoil.

Between the price war and a pandemic lies some seriously tricky terrain for businesses to traverse. A cacophony of well-meaning voices, scream conflicting information, leaving behind the awkward moral dilemma: to invoice or not to invoice? Good business practise would dictate that, logically, you should be chasing every penny owed to you. It’s yours by…
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Element 62: Assets at Risk - Social Posting during Hostile Environment Operations

Assets at Risk: the challenge of social posting in hostile environment operations.

Concerns about safety and social media are not exactly strange bedfellows. Every day we are bombarded with information on how to protect ourselves and our privacy online but how often do we stop to wonder if we might unthinkingly be sharing information that could put others at risk? How often do we read between the…
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