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Category: Social Media

Natural Magnetism

Element 62 - Brand Value

Brand Value – Why it matters

If, like many of us, you are wondering where the money is right now, the short answer is Tech. And the figures are mind-blowing! Tech companies dominated the Best Global Brands 2020 report from Interbrand with Apple, at an estimated $322.9 billion as the company with the largest brand value. Amazon follows at $200,677 million,…
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Element 62: Assets at Risk - Social Posting during Hostile Environment Operations

Assets at Risk: the challenge of social posting in hostile environment operations.

Concerns about safety and social media are not exactly strange bedfellows. Every day we are bombarded with information on how to protect ourselves and our privacy online but how often do we stop to wonder if we might unthinkingly be sharing information that could put others at risk? How often do we read between the…
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