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Category: business

Element 62 - Brand Value

Brand Value – Why it matters

If, like many of us, you are wondering where the money is right now, the short answer is Tech. And the figures are mind-blowing! Tech companies dominated the Best Global Brands 2020 report from Interbrand with Apple, at an estimated $322.9 billion as the company with the largest brand value. Amazon follows at $200,677 million,…
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Element 62 Blog - To Invoice or not to Invoice; Commerciality vs. Humanity in Times of Turmoil.

To Invoice or not to Invoice; Commerciality vs. Humanity in Times of Turmoil.

Between the price war and a pandemic lies some seriously tricky terrain for businesses to traverse. A cacophony of well-meaning voices, scream conflicting information, leaving behind the awkward moral dilemma: to invoice or not to invoice? Good business practise would dictate that, logically, you should be chasing every penny owed to you. It’s yours by…
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