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Marketing Budgets; Why consultants ask and why you should answer!

Marketing Budgets; Why consultants ask and why you should answer!


Marketing budgets asking for an idea of expectations often attracts some interesting responses, but it’s really not a trap!

It is inevitable, though. At some point in pre-proposal discussions, you will be asked if you have a budget in mind. If this makes you nervous about answering, for fear of inflated rates, this video explains why consultants and agencies ask this question and why your answer is important. Clue: It’s not about how much to charge you – it is about managing expectations.

How Marketing Budgets Help

Consultants love to have a budget. Marketing budgets are necessary, particularly for consultants, because they help calibrate your available resource against your planned marketing activity to ensure we can realistically meet any agreed goals and targets. Simply speaking, if you want the moon on a stick, you need to have either a budget which allows us to undertake the activity required to get you there OR you need a long-term plan to set out the goals and spend in the interim.

For more info on why this is an issue, check out this short video from our founder Shells Milne which explains in more detail why we ask about marketing budgets and resource availability. For more videos, courses and free goods, check out my YouTube Channel. Don’t forget to subscribe and click on the little bell to get notified of new posts and material.

About Element 62 Founder, Shells Milne, MA, MSc.

Check out Shells YouTube Channel to be kept up-to-date with info, insights, training and freebies.

Hi, I’m Shells, a media and marketing strategist and entrepreneur with over 23 years in marketing and business. I help creative entrepreneurs and business leaders turn ideas into realities where they can thrive and grow. Since 2002, I have worked in-house, in-agency and as a consultant with a variety of house-hold names across the public and private sectors. Industry experience includes energy, finance, technology construction, food and drink, automotive and luxury products. When not working with brands, I also enjoy working with energetic start-ups, to build sustainable and exciting commercial futures.

My mama always told me that the meaning of life is to find your gift, the purpose of life is to give it away. So, here I am. Sharing everything I can 🙂

Tuck in!

For more information on how to make your marketing budgets work for you and more, don’t forget to subscribe to our email list.

Voice Search: How to Rank in 2021

Voice Search: How to Rank in 2021

Voice Search is going to continue to grow in 2021. Over 55 % of British Households are now using voice tech to search the internet and make purchases. However not many businesses are optimising for voice search. To maximise this opportunity, marketers must evolve their SEO and keyword strategies to include Voice Search Optimisation (VSO) to rank on the major SERPs. Find out how to get ahead of the game in this video from our Founder, Shells Milne.

If you use Siri, Cortana or Alexa or have asked your sky remote to find your favourite TV show, then you have been using voice technology. The search results you receive are based on effective VSO.

So Why is VSO a Big Deal?

Voice requests are not as searchable as text. Google is redeveloping its algorithm to better understand how to provide relevant answers to search queries from users. In order to do that Google will be using long-tail keywords to catalogue and find the sites that provide the answers.

With high levels of consumer use by people of all ages, Voice-based search is only going to grow in popularity. Already, over 55% of households are using smart speakers so if you’ have not added optimised for voice in your keyword strategy, then you risk falling behind.

The younger generations are using this to great effect; 65% of 25-49year olds use voice to search at least once a day, followed by 59% of 18-24year olds. Surprisingly the older generations, are also attracted by the accessibility opportunities it presents. Voice search removes the need to engage with fiddley buttons, complicated apps and interfaces. This makes searching easier for those with sight or mobility impairments.

What Else Do I Need To Know?

If you want to remain competitive make sure you’ve got a long tail and keywords factored into your keyword strategy. Voice search will not be a standalone requirement. You are not going to be able to create voice specific pages. VSO will need to be incorporated into your overall SEO strategy. Google is not going to rank high pages that are only optimized for voice or those only optimized for search. A holistic strategy that encompasses everything that google needs to know is imperative to its success.

Finally, much voice-based search is conducted off-screen so results need to be available in a non-visual way wherever possible.

Our top tip for 2021 to keep ranking high in google – evolve your keyword strategy. If you do, you will find yourself far more competitive. If you don’t – you will fall behind.

For more information on how Element 62 can help improve your SEO and Voice search capability. Contact us today.

Futureproof: Marketing Trends 2021

Futureproof: Marketing Trends 2021

Marketing Trends come and go but it’s inarguable that 2020 raised the bar for digital marketers, making the online space far more competitive.

Many businesses who were perhaps reluctant to embrace the full potential of the online opportunity, found themselves in the unfortunate position of playing catch up to those who were already established. The nationwide lockdown highlighted the importance of a strong digital presence, favouring those who had previously invested in developing strong tactical delivery, underpinned by a considered and achievable marketing strategy.

It’s clear that the world has changed in the last year, as we adapt to a digitally-lead economy. As marketers we need to consider which consumer behaviours are here to stay, what’s going to drop off and what’s gone for good?

This knowledge will help us to shape strategy and forecasts that will clearly define our priorities and allow businesses to adapt and adjust to any new or unexpected realities created by this pandemic and the shifting sands of how we conduct business.

So I wanted to share with you six things that our founder Shells Milne thinks will continue into 2021 and should be factored into your strategy for 2021/22.

This video highlights six key trends that you should be aware of if when planning your strategy including:

1. Post-Covid Response and Consumer Buying Habits
2. 3rd Party Cookies no more 🙁
3. Brand Advocacy
4. User-Generated Content
5. Live Streaming
6.Voice Search and SEO