+44 (0) 1224 747 740

Element 62: natural magnetism to attract and retain
the markets and audiences that matter.


Marketing Project Management & Automation

Search & Content Marketing Strategy

Strategic Growth

& Sales Alignment

Marketing Measurement

& Evaluation

“Marketing is a contest for people’s attention.” Seth Godin

Target the right people, at the right time. Everytime.

Knowing your product and customers is harder than it sounds. Its easy to waste time and budget trying to reach everyone. By clearly understanding your product proposition and knowing the key buyers, influencers and users of your product or service, your sales and marketing activity will become  more effective.  Call us today for a free 30 minute consultation to discuss persona profiling and product proposition development.

Book your free Discovery Call

Marketing Automation & Project Management

Marketing Automation is a process where technology can be used to automate a large variety of repetitive tasks that are regularly undertaken throughout a marketing campaign while collating data on your users and buers.

Element 62, a HubSpot Solutions Provider, work closely with our clients to streamline productivity and build strong client relationships using  HubSpot – a full services marketing, sales and CRM platform which can  help you to grow while saving time, budget and resource. HubSpot Solutions Partner Badge - Element 62

Give Yourself a Break

Imagine a world where enquiries recieve instant responses, follow-ups are never missed, social is scheduled and hig-quality, engaging and relevent content answers client queries – even when you are busy at the sharp end of your business?

Book Demo

Optimise Your Clients Interest

Delight clients with your responsivity, engage them wth your content and learn about them through effective social listening.

Marketing automation helps you to deliver client-first marketing strategies driven by their interest, engagement and consent Book Discovery Call

Responsivity Without Sacrifice.

For busy business owners, finding time for effective marketing can be a challenge. By automating your repetitive tasks and communications, you can provide a quality service without sacrificing precious time and resource.

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Client Testimonials

Don’t take our word for it – here’s what our clients say:

Ian McWatt

Food Standards Scotland

Shelley Milne worked for the Food Standards Agency (FSA) in Scotland… During this time, FSA managed and led the UK response to a major food incident (horsemeat substitution) which is recognised as one of the busiest periods of media engagement in FSA history…. Shelley successfully led FSA in Scotland’s comms team through this challenging period at a time when comms staffing compliment was significantly depleted. Shelley quickly identified the key organisational risks presented and….

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David Sims

Kishorne Insulations Limited.

Shelley is a consummate professional…  Shelley brought the company out of the dark ages into the digital era. She organised events, promotions, produced video and even created an international link for collaboration which was unique in the industry. As our Chairperson, she dealt with regulatory constraints in her stride and always had the stakeholders best interest in mind. She is such a positive presence in an office and certainly someone who is at the top of her game. I look forward to the next project.

Pete McIntosh

Northsound Radio  (Bauer Media)

I have worked with Shelley in various capacities such as events she has organised as well as marketing campaigns for her clients.  When Shelley organises an event you know it is going to run smoothly, she’s very well organised and ensures perfection down to the smallest detail. I’ve worked on radio creative for her clients and I always enjoy getting a brief from Shelley, she knows exactly what she wants and what will work for her clients and needless to say, their needs are always met. I look forward to many more projects.

Previous Clients

Over the years Element 62 owner, Shelley Milne, has worked with a number of private and public sector companies in the B2B and B2C space ranging from start-ups to well known household names. These include:

Behind the Business….

Meet Shelley, Founder

Element 62

A strategic media and marketing consultant with over 20 years cross-platform experience of Media, Marketing and Events in the public, private and third sectors, I specialise in integrated growth marketing, media support and crisis communications.

Proactive in understanding businesses, stakeholders and individuals, I take pride in developing creative, innovative and profitable media and marketing solutions which build brands, enable sales and help businesses grow. Contact Shelley

So what is Element 62 and why is it relevant?

Anyone who has ever experienced a lightning storm or the northern lights has witnessed the unforgettable sights produced by the natural magnetism of our planet. No two storms or moon rises are ever the same, and many people wait for hours, days, weeks and months, watching and waiting for the next big show – It’s marketing on an elemental level.  While researching ways to use her initials in branding the company in a relevant way, founder Shelley Milne discovered Samarium – a rare earth metal and chemical element with the symbol SM and atomic number 62, the major component in one of the most powerful magnets in the world. With near-permanent magnetization, Samarium compounds can withstand significantly higher temperatures, without losing their magnetic properties. Representing the concept of attraction, retention and problem solving that is at the heart of modern marketing, Element 62 Consulting was born to empower business owners to recognise and unleash the natural magnetism of their business & brand for long-term growth and client retention by better understanding their marketing needs.

Latest Blog Posts

Element 62 - Brand Value

Brand Value – Why it matters

If, like many of us, you are wondering where the money is right now, the short answer is Tech. And the figures are mind-blowing! Tech companies dominated the Best Global[…]

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Marketing Budgets; Why consultants ask and why you should answer!

Marketing budgets asking for an idea of expectations often attracts some interesting responses, but it’s really not a trap! It is inevitable, though. At some point in pre-proposal discussions, you[…]

Read more
Voice Search and SEO

Voice Search: How to Rank in 2021

Voice Search is going to continue to grow in 2021. Over 55 % of British Households are now using voice tech to search the internet and make purchases. However not[…]

Read more

Contact us

TERMS AND CONDITIONS OF USE
Introduction
These terms and conditions apply between you, the User of this Website (including any sub-domains, unless expressly excluded by their own terms and conditions), and Shelley Milne, Element 62, the owner and operator of this Website. Please read these terms and conditions carefully, as they affect your legal rights. Your agreement to comply with and be bound by these terms and conditions is deemed to occur upon your first use of the Website. If you do not agree to be bound by these terms and conditions, you should stop using the Website immediately.
In these terms and conditions, User or Users means any third party that accesses the Website and is not either (i) employed by Shelley Milne, Element 62 and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Shelley Milne, Element 62 and accessing the Website in connection with the provision of such services.
You must be at least 18 years of age to use this Website. By using the Website and agreeing to these terms and conditions, you represent and warrant that you are at least 18 years of age.
Intellectual property and acceptable use
1. All Content included on the Website, unless uploaded by Users, is the property of Shelley Milne, Element 62, our affiliates or other relevant third parties. In these terms and conditions, Content means any text, graphics, images, audio, video, software, data compilations, page layout, underlying code and software and any other form of information capable of being stored in a computer that appears on or forms part of this Website, including any such content uploaded by Users. By continuing to use the Website you acknowledge that such Content is protected by copyright, trademarks, database rights and other intellectual property rights. Nothing on this site shall be construed as granting, by implication, estoppel, or otherwise, any license or right to use any trademark, logo or service mark displayed on the site without the owner's prior written permission
2. You may, for your own personal, non-commercial use only, do the following:
a. retrieve, display and view the Content on a computer screen
3. You must not otherwise reproduce, modify, copy, distribute or use for commercial purposes any Content without the written permission of Shelley Milne, Element 62.
Prohibited use
4. You may not use the Website for any of the following purposes:
a. in any way which causes, or may cause, damage to the Website or interferes with any other person's use or enjoyment of the Website;
b. in any way which is harmful, unlawful, illegal, abusive, harassing, threatening or otherwise objectionable or in breach of any applicable law, regulation, governmental order;
c. making, transmitting or storing electronic copies of Content protected by copyright without the permission of the owner.
Registration
5. You must ensure that the details provided by you on registration or at any time are correct and complete.
6. You must inform us immediately of any changes to the information that you provide when registering by updating your personal details to ensure we can communicate with you effectively.
7. We may suspend or cancel your registration with immediate effect for any reasonable purposes or if you breach these terms and conditions.
8. You may cancel your registration at any time by informing us in writing to the address at the end of these terms and conditions. If you do so, you must immediately stop using the Website. Cancellation or suspension of your registration does not affect any statutory rights.
Links to other websites
9. This Website may contain links to other sites. Unless expressly stated, these sites are not under the control of Shelley Milne, Element 62 or that of our affiliates.
10. We assume no responsibility for the content of such Websites and disclaim liability for any and all forms of loss or damage arising out of the use of them.
11. The inclusion of a link to another site on this Website does not imply any endorsement of the sites themselves or of those in control of them.
Privacy Policy and Cookies Policy
12. Use of the Website is also governed by our Privacy Policy and Cookies Policy, which are incorporated into these terms and conditions by this reference. To view the Privacy Policy and Cookies Policy, please click on the following: https://element62.co.uk/privacy-policy/ and https://element62.co.uk/cookie-policy/.
Availability of the Website and disclaimers
13. Any online facilities, tools, services or information that Shelley Milne, Element 62 makes available through the Website (the Service) is provided "as is" and on an "as available" basis. We give no warranty that the Service will be free of defects and/or faults. To the maximum extent permitted by the law, we provide no warranties (express or implied) of fitness for a particular purpose, accuracy of information, compatibility and satisfactory quality. Shelley Milne, Element 62 is under no obligation to update information on the Website.
14. Whilst Shelley Milne, Element 62 uses reasonable endeavours to ensure that the Website is secure and free of errors, viruses and other malware, we give no warranty or guaranty in that regard and all Users take responsibility for their own security, that of their personal details and their computers.
15. Shelley Milne, Element 62 accepts no liability for any disruption or non-availability of the Website.
16. Shelley Milne, Element 62 reserves the right to alter, suspend or discontinue any part (or the whole of) the Website including, but not limited to, any products and/or services available. These terms and conditions shall continue to apply to any modified version of the Website unless it is expressly stated otherwise.
Limitation of liability
17. Nothing in these terms and conditions will: (a) limit or exclude our or your liability for death or personal injury resulting from our or your negligence, as applicable; (b) limit or exclude our or your liability for fraud or fraudulent misrepresentation; or (c) limit or exclude any of our or your liabilities in any way that is not permitted under applicable law.
18. We will not be liable to you in respect of any losses arising out of events beyond our reasonable control.
19. To the maximum extent permitted by law, Shelley Milne, Element 62 accepts no liability for any of the following:
a. any business losses, such as loss of profits, income, revenue, anticipated savings, business, contracts, goodwill or commercial opportunities;
b. loss or corruption of any data, database or software;
c. any special, indirect or consequential loss or damage.
General
20. You may not transfer any of your rights under these terms and conditions to any other person. We may transfer our rights under these terms and conditions where we reasonably believe your rights will not be affected.
21. These terms and conditions may be varied by us from time to time. Such revised terms will apply to the Website from the date of publication. Users should check the terms and conditions regularly to ensure familiarity with the then current version.
22. These terms and conditions together with the Privacy Policy and Cookies Policy contain the whole agreement between the parties relating to its subject matter and supersede all prior discussions, arrangements or agreements that might have taken place in relation to the terms and conditions.
23. The Contract (Third Party Rights) (Scotland) Act 2017 shall not apply to these terms and conditions and no third party will have any right to enforce or rely on any provision of these terms and conditions.
24. If any court or competent authority finds that any provision of these terms and conditions (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of these terms and conditions will not be affected.
25. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
26. This Agreement shall be governed by and interpreted according to the law of Scotland and all disputes arising under the Agreement (including non-contractual disputes or claims) shall be subject to the exclusive jurisdiction of the Scottish courts.
Shelley Milne, Element 62 details
27. Shelley Milne, Element 62 of 12 Hollybank Place, Aberdeen City, Aberdeenshire, AB11 6XS operates the Website http://element62.co.uk.
You can contact Shelley Milne, Element 62 by email on [email protected]
Attribution
28. These terms and conditions were created using a document from Rocket Lawyer (https://www.rocketlawyer.co.uk).